Thirty-five years behind the brands people love to drive.
Arrange a meetingI know where value hides in automotive aftersales, because I have run it at every level.
I have grown a 100+ MSEK aftersales operation's net profit from 4.5 to 12 MSEK, built a business area from scratch, and negotiated a ~20 MSEK multi-year agreement with a major car manufacturer and its national importer.
I started as a technician and still carry the credibility that comes with it. Today I work with importers, dealer groups and management teams on how service, warranty and parts become a profit engine, and on how a brand is experienced long after the sale.
Outside work I design and run my own AI agents and automated workflows.
Leads the full aftersales operation, covering workshop, parts and service, with data-driven improvement reported to group management.
Built a new business area for importers, dealers and workshops across Sweden and Norway. Negotiated a ~20 MSEK multi-year OEM agreement and was single point of contact to importer management through delivery. Took electrification and future-mobility offerings from concept to market.
Full responsibility for workshop, body shop, parts, tyre centre, car wash and fuel stations. Built the KPI structure and redesigned the service process from booking to delivery.
Led the service organisation, with capacity planning and processes for EV and hybrid service.
Twenty years from Master Technician to Head of Aftersales. Owned the P&L for a 100+ MSEK multi-brand operation and grew net profit from 4.5 to 12 MSEK.
Maintenance and diagnostics. The foundation behind everything since.
Relationships across manufacturers, importers and dealer groups in the Nordics.
Grows business areas from zero rather than just keeping them running.
Uses AI hands-on, every day, in real workflows.
Aftersales reinvention·Dealer network performance·P&L ownership·OEM & importer relations·Operating model transformation·Change leadership·Electrification services·Warranty & quality
Chairman of the Board, 2016–2022Årsringen profit-sharing foundation · Persson Invest AB
Board Member, 2008–2016Årsringen · Persson Invest AB
Executive Leadership & CoachingIHM Business School (Volvo Business School)
Supply Chain ManagementSilf programmes
Ford Master TechnicianCertification
SwedishNative
EnglishFluent, professional
The next decade of automotive value will be won after the sale.